Partnerships, Creative Direction + Growth
TYME x Artah
Client: TYME x Artah
Year: 2023
Article: Marie Claire
The TYME x Artah partnership was a collaboration that brought together the expertise of Artah, an award-winning supplement company, and TYME's ethos of ready-to-eat, no prep needed, healthy meals. The partnership aimed to build awareness for both brands and provide customers with a comprehensive wellness solution, resulting in the creation of the highly acclaimed '3 Day Reset Bundle'.

The two brands teamed up and worked together to develop detoxifying and nourishing dishes for the limited edition partnership, that would support the body's natural detoxification process. Rhian, Artah’s CEO with a background in nutrition and wellness, curated the dishes whilst TYME’s Head of Food, Richard, undertook recipe development and shelf life testing to ensure the highest quality product. All marketing materials, press releases, and content related to the '3 Day Reset bundle' were skillfully generated by SL. Brokering the partnership, crafting compelling narratives and visually appealing content and designs to ensure that the partnership between TYME and Artah received the attention it deserved.

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