Award winning female-founded London food brand Doughlicious partnered with Whole Foods Market for a tastebud takeover this Spring, hosting the first ever pop-up at a Whole Foods Market in the UK. In collaboration with digital marketing agency Hertford Media, SL Projects produced and managed the launch event for Doughlicious’s Whole Foods Market Pop-Up. The project included managing all creative direction, event programming + activations, guestlist and obtaining press and influencer coverage.